I was involved in this launch video for Anki Drive from it’s inception. It was important that the video both look slick and be an accurate representation of the AI ability of the product, so we began by test driving a pre-market version. We used this information to script and pre-visualize the shots, taking stills of the setups which were used to build an animatic. I then production coordinated and assistant directed the jam-packed, two day studio shoot before editing, time-remapping and color grading the finished piece. I did post work painting out indicator lights in the bird’s eye pursuit sequence.